Gideon Amichay

Israel 2013 - 7th European Lotteries Congress, June 3-6, 2013, Tel Aviv, Israel
Gideon Amichay

Gideon Amichay Keynote Speaker

Innovator, communication artist, writer, speaker

Gideon is the former Chief Creative Officer & Joint Managing Partner of Shalmor Avnon Amichay / Y&R, Israel (1994-2011). 
He led the agency to become a market leader in creativity and innovation, and one of the 3 biggest agencies in the country.
He has been in the advertising business Since 1990, building brands through innovation, launching products and solving business problems.
In 2011, Shalmor Avnon Amichay was sold to WPP's Y&R network.

Today he lives and works in NYC.
Worked on 30 International brands, among them:
Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, TOTO, Stella Artois, Danone, Actimel, Strauss, Nestea, Teva, Colgate, Elmex, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking and more.
Creative Leadership, INNOVATION in Media and Advertising, Entrepreneur
Honors and Awards:
Cannes Lions: 19 Lions (2008-2012)
2nd Media Agency of the Year, Cannes Lions 2009
2nd PR Agency of the Year, Cannes Lions, 2011
Served as the President of the Direct Jury at the 2012 Cannes Lions

Clio Awards: 9 Clio awards for Innovation, Content & Contact and more (2008- 2011)
United Nations Special Award (UN); London International Awards Grand LIA; The New York Festival Grand Prix and many more.

Ranked among The 100 Most Influential People in Israel by Haaretz / The Marker, 2007, 2008

First career:
Cartoonist. Published in Israel as well as in The New Yorker, 1995

Published my first book in 2011– No, No, No, No, No, No, No, Yes, about innovation and creativity.

A full interview for Lurzer’s Archive, Feb. 2011,
Executive MBA, Leadership, Business & Creative Berlin School of Creative Leadership, 2006 – 2008
BA (HONORS), Design, Bezalel Academy of Art and Design, 1986 – 1990
Co-founder of FanGager with Eran Gefen and Rami Shalmor
Board member of Matan



Photos by:The Israel Ministry of Tourism:                                                   European Lotteries association                                                              

The European Lotteries          Ortra Ltd.

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